UNLIKE THE TRADITIONAL CONCEPT OF WINE BEING EXPENSIVE AND OLD FASHIONED, THE CORE DESIGN CONCEPT WAS EVOLVED AROUND THE KEYWORDS "FUN" AND “TRUSTWORTHY”, WE WANT TO HIGHLIGHT THE IDEA THAT SIMPLE DRINKS IS A WINE SELECTION PLATFORM THAT ALLOWS YOU TO DRINK WITH YOUR EYES CLOSED, HENCE WHY ITS CALLED SIMPLE DRINKS.

IN ORDER TO DO THAT, WE COME UP WITH THE “PERFECT 45 DEGREES” DESIGN, IT IS AN ANGEL THAT INDICATES THE SMILE ON YOUR FACE WHEN YOU COME ACROSS WITH SOMETHING THAT YOU TRULY APPRECIATE AS WELL AS A PAIR OF CLOSED EYES. THE COLOUR WE USE FOR THIS BRANDING SYSTEM, PANTONE 032 RED IS ALSO BRIGHT AND HAPPY, AND IT PERFORMS VERY WELL ON BOTH DIGITAL AND AND PRINTING.

TO CONTINUE, WE EXTRACTED THE CLOSED-EYE.SMILE CURVES FROM OUR OWN DESIGN WITH THE L WORD TO FORM AN ICON TO EXPRESS THE MESSAGE OF THIS VERY DESIGN, WHICH IS "EXPRESS WITH YOUR EYES, EXPERIENCE WITH YOUR NOSE; IT’S SIMPLE, IT’S YOUR VERY OWN TRUSTWORTHY WINE SHOP!”

IN ADDITIONAL TO THE BRANDING SYSTEM, WE HAVE ALSO DESIGNED ITS VERY OWN PAPER BASED DELIVERY PACKAGING DUE TO THE LARGE AMOUNT OF POLLUTION FOAM BOXES HAVE BEEN USED GLOBALLY FOR WINE DELIVERIES. IT INCLUDES A ONE BOTTLE RECYCLABLE PAPER BASED TRAY INSPIRED BY THE EGG TRAY WE SEE DAILY AND A CONTAINER THAT PROTECTS IT.