SO CREATIVE成立于2022年，不为创意设限，为品牌和机构注入全面且活泼的视觉方案，从品牌策略、产品创意、文字思路，到视觉传达、动态设计和影像传播，深入参与塑造品牌的整个过程。

ROGER LO
HEAD OF DESIGN

罗天泽
设计总监

Before joining 2022.co as the Head of Design, Roger worked as an independent graphic designer in Taipei. With professional focus on brand identities, art direction, book and poster design, Roger’s works are well recognised in various industries like Literature and Art, commercial detail as well as high end restaurants and beverage. Roger has won a number of awards including German Red Dot Design Award, NewYork TDC Award, Golden Pin Design Award, Tokyo TDC Award and German Design Award. His clients include: McKinsey & Company, UCCA, National Art Museum of China, Kerry Centre, Oscar-winning artist Timmy Yip (Best Production Design, 2001), China Central Television, CITIC Press Cooperation, etc.


曾担任独立设计师于台北与北京两地。专注品牌形象设计、美术指导、包装与装帧设计、色彩逻辑、图形及纹路设计，活跃于人文艺术、商业零售及品牌餐饮等工作领域。曾获德国红点设计奖、纽约TDC奖、金点设计奖年度最佳设计、东京TDC奖、及德国设计奖等国际奖项。合作对象包括尤伦斯艺术中心、油罐艺术中心、中国国家博物馆、华润置地、嘉里中心、麦肯锡公司、梵克雅宝、王府中环、失物招领、之禾、新星出版社、中信出版社、一条等诸多品牌。

DOROTHY Y. WANG
CREATIVE DIRECTOR

Dotti
创意总监

Born in Canada and grew up in Australia, Dotti has a dynamic work and life experience. She worked for numbers of international corporations in Singapore, HongKong and Australia before moving to China in 2018 and her clients included the United Nation, L’Oreal , Virgin Airlines, Chanel, JW Marriott. Dotti was the Editorial Director for various global leading fashion and lifestyle magazines such as KIinfolk, Dazed and Food & Wine before joining 2022.co as partner.

加拿大华裔，曾任新加坡、中国香港及澳大利亚等国际公司要职，多次服务于大型跨国企业，具有国际化的视野和丰富的经验。就职于联合国，而后投身创意策略。担任了包括巴黎欧莱雅、维珍航空公司等数个国际企业及时装品牌在中国的策略顾问和项目负责人，对以品牌整体为核心的定位规划、视觉传达、市场营销都有领先性的想法。现于中国工作生活，曾任包括「FOOD&WINE吃好喝好」「DRIFT」等国内书本一线杂志的编辑总监，以及「DAZED中国」的Digital内容总监，负责所有内容制作、商业拓展，以及线上线下的多媒体沉浸式全景服务。

ZHU SHA
ART DIRECTOR

朱砂
艺术顾问

Co-founder of One Thousand Times Studio, Sha now lives and works in Beijing. Previously known as the design director of Tank Shanghai. Sha’s works focus on visual identity, art direction and editorial design. Awards include Golden Pin Design Award of Taiwan, Golden Jacket Design, Milan A Design, Graphic Design Festival Scotland, Hii Typography and have been selected into Tokyo Type Directions Club Annual book, Asia-Pacific Design, Mercedes-Benz China Design etc.

2014年成立一千遍工作室、曾任油罐艺术中心设计总监，主要从事品牌设计、艺术指导与书籍装帧。作品获东京TDC提名奖、台湾金点奖、金衣奖、米兰A design、苏格兰国际海报节、Hii Typography等奖项，收录於歷年ADP亚太设计年鉴，梅赛德斯奔驰-中国设计年鉴等。

YANG FONG MING
PRESIDING DESIGNER
OF TAIPEI

杨丰铭
台北主持设计师

Ming’s work has been nominated for The 57th, 62th Grammy Award Best Music Packaging and The Winner of 30th Taiwan Golden Melody Best Album Packaging, and also have been honored by numerous awards, including Red-Dot award, DFA, Taiwan Golden Pin Award, Shopping Design Best 100, Topawards Asia.

两次入围美国葛莱美奖最佳唱片包装，30届金曲奖最佳唱片装帧设计得主，第44届金鼎设计奖。商业作品曾获 Red-dot 德国红点设计奖、DFA 亚洲最具影响力设计大奖、日本TOPAWARDS ASIA、Golden Pin 台湾金点设计奖、深圳国际海报节国际评审奖、台湾经济部商业司TIGDA等奖项。

YUEN HSIEH
VIDEO DIRECTOR

谢宇恩
视频总监

Currently based in Shanghai and Taipei, Yuen is a filmmaker and visual artist. During his studies at the Royal College of Art, Hsieh’s films reflect self experiences, storytelling with a nod to sci-fi. Hsieh aims to challenge viewers to consider current environments and technologies. Hsieh has filmed projects in Kenya, Iceland, the Czech Republic and Tokyo and since 2010, has exhibited his artistic works in London, Berlin, Monaco, Beijing and Taipei. Hsieh has created commissioned video advertisements for clients such as London Design Biennale , 88RISING , CHANEL , NIKE , YOHO! , NOWNESS , TAOBAO , TENCENT , RAY BAN and ASICS. He is also the Creative Director for DAZED China.

导演/视觉艺术家/DJ   长居於上海和台北，毕业於英国皇家艺术学院，作品多专注青年文化与未来幻想，废人风格极具辨识度。曾参与过伦敦设计双年展、耐克、阿迪达斯、NOWNESS、DAZED、88Rising、宝格丽、香奈儿、AMBUSH、BURBERRY等知名品牌的形象摄制，合作艺人包括蔡依林、李宇春、水原希子等人；以独特的视觉风格备受瞩目。

AWARDS