SHOFANG
BRANDING
IDENTITY DESIGN
IDENTITY DESIGN
YEAR:2022
SHOFANG WAS FOUNDED IN 2019 AND ITS WINERY IS LOCATED IN THE MIDDLE OF THE WILLOW RIVER VALLEY, SURROUNDED BY MOUNTAINS ON THREE SIDES.
THE OWNERS, SHOUFANG AND LIWEI, RETURNED FROM AUSTRALIA TO LI LIUHE VILLAGE IN LULONG COUNTY, QINHUANGDAO WITH THEIR LOVE AND PASSION FOR WINE TO START MAKING WINE. THEY HAVE NEVER STOPPED LEARNING AND PRACTICING AND WANT TO POUR THEIR STORIES AND FEELINGS INTO THEIR WINE.
THE FIRST FRAGRANCE, THE INITIAL AROMA, IS THE FIRST THING YOU SMELL AFTER OPENING THE BOTTLE. THE FIRST AROMA, THE FIRST FLAVOR TASTED AFTER DRINKING; WE ALSO WANTED TO HIGHLIGHT THIS ROMANTIC MEANING IN THE DESIGN.
THE OVERALL FONT DESIGN USES A MICRO-SERIF SKELETON, WHICH IS SIMILAR TO THE FLUIDITY OF THE WINE AND HIDDEN AROMAS, AND THE CHINESE FONT REINFORCES THE FEELING OF GROWING VINES WITH A SLIGHT CURL.
THE OVERALL FONT DESIGN USES A MICRO-SERIF SKELETON, WHICH IS SIMILAR TO THE FLUIDITY OF THE WINE AND HIDDEN AROMAS, AND THE CHINESE FONT REINFORCES THE FEELING OF GROWING VINES WITH A SLIGHT CURL.
FROM THE FONT DESIGN TO THE BRAND VISUAL, WE HOPE TO BREAK AWAY FROM THE STEREOTYPE OF WINE AND DRAW INSPIRATION FROM SHOUFANG'S SIGNATURE PRODUCT "ROSE". EACH BOTTLE OF SHOUFANG IS JUST LIKE A PLANT, WITH ITS OWN UNIQUE AROMA AND CHARACTERISTICS.
CONTACT
E. HELLO@SOCREATIVE.WORK
E. HELLO@SOCREATIVE.WORK
ROOM 302
RENMEI BUILDING NO.33
LANE 672
CHANGLE RD
JING’AN DISTRICT
SHANGHAI
SOCIAL
︎︎︎ INSTAGRAM
︎︎︎ INSTAGRAM
︎︎︎ WECHAT
︎︎︎ XIAOHONGSHU
