THE VISUAL IDENTITY DESIGN WE MADE FOR THE GERMAN KITCHENWARE BRAND RIGOROS, PAYS TRIBUTE TO THE FAMOUS BAUHAUS, THE OVERALL VISUAL IS TRYING TO PRESENT THE GEOMETRIC AESTHETIC OF RATIONALITY AND PRECISION WITH HINT OF ARTISANAL FEELING.

THE LOGO IS CREATED WITH ORGANIC AND BASIC GRAPHIC SHAPES, ESPECIALLY THE LOWER CASE G AND O, THEY ENHANCES THE WARMTH VIBE OF KITCHENWARE AND CREATES A PERFECT BALANCE OF THE OVERALL LOGO DESIGN.

FOR THE PACKAGING SYSTEM, WE USE THE BASIC GRAPHICS OF THE KITCHENWARE WHILE ADDING ALL THE KEY MEASUREMENTS ABOUT THE PRODUCTS ONTO THE PACKAGE LAYOUT, IT IS CONVENIENT AND CLEAR, JUST LIKE ALL KITCHENWARE SHOULD BE.