QIAOWEN LAW FIRM — SO CREATIVE

THE BRAND UPGRADE FOR QIAOWEN LAW FIRM SIMPLIFIES THE SYMBOL DESIGN BASED ON THE ORIGINAL YIN-YANG LOGO, AND THE ICON CONTINUES THE CONTRASTING BRAND GENES, LEAVING ROOM FOR MULTIPLE INTERPRETATIONS. THE BRAND COLOR IS A MORE STABLE CYAN PHASE COLOR, WITH THE BREADTH OF BLUE AND THE CALMNESS OF GREEN, AND THE OVERALL COLOR IS MORE TOLERANT AND MORE SELF-CONTAINED BASED ON THE CONTINUATION OF THE PAST COLOR SELECTION.

THE FONT DESIGN IS THE FOCUS OF THIS BRAND UPGRADE: THE CHINESE FONT HAS A SENSE OF FLUIDITY AND CURVES, ENHANCING THE HUMANISTIC ATMOSPHERE AND BRINGING SOME CLASSIC ELEGANCE AT THE SAME TIME; THE ENGLISH FONT IS BORROWED FROM THE ROMAN FONT CARVED ON ANCIENT STONES, WHICH IS MOSTLY USED IN CODICES AND INSCRIPTIONS AND HAS A STRONG SENSE OF CONNECTION WITH THE CLIENT'S OWN BUSINESS. WE HOPE THAT THE USE OF CHINESE AND ENGLISH OFFERS A SENSE OF FUSION, WITH EACH HAVING ITS OWN CHARACTERISTICS YET NOT BEING INCOMPATIBLE, JUST LIKE SHANGHAI, THE CITY WHERE THE LAW FIRM ITSELF IS LOCATED, REMAINING UNIQUE WHILE EMBRACING ALL THE RIVERS.