PETITE DIARY
BRANDING
IDENTITY DESIGN
IDENTITY DESIGN
YEAR:2022
PETITE DIARY, A SMALL STEP TOWARDS HEALTHY SNACKS
PETITE DIARY IS A SMALL STEP TOWARDS HEALTHY SNACKS, USING PROPRIETARY BLACK TECHNOLOGY TO CREATE NON-FRIED CRISPS MADE FROM CHICKEN BREAST. ONE BOX IS ABOUT THE CALORIE COUNT OF AN APPLE, BUT HAS MORE TIMES THE PROTEIN AND 94% LESS FAT THAN TRADITIONAL POTATO CHIPS.
DO NOT SACRIFICE YOUR HEALTH, ONLY FOR THE BURDEN-FREE ENJOYMENT OF SLIM BODY, IS THE GOAL OF THE ULTRA-FIBER DIARY; AND WE ALSO CHOOSE ON THIS BASIS THROUGH THE SPACE SENSE AND SILVER SYSTEM TO CREATE A COMBINATION OF BLACK TECHNOLOGY AND FUTURISTIC.
THE FONT DESIGN USES CURVED LINES, BUT WITH A CUT-EDGE DESIGN TO INTEGRATE GEOMETRIC AESTHETICS, AND TO CREATE THE BRAND'S OWN AUXILIARY GRAPHICS, ADDING A SPECIAL DESIGN WITH A SENSE OF ASTRONAUTICS.
THE COLOR SCHEME ADOPTS MONOCHROME TO REFLECT THE SIMPLICITY OF RAW MATERIALS WITHOUT ADDING, WHILE THE GRADIENT HALO IS USED TO REFLECT THE VISUAL EFFECT OF THE HORIZON LIGHT, HIGHLIGHTING THE OVERALL SENSE OF SPACE.
THE COLOR SCHEME ADOPTS MONOCHROME TO REFLECT THE SIMPLICITY OF RAW MATERIALS WITHOUT ADDING, WHILE THE GRADIENT HALO IS USED TO REFLECT THE VISUAL EFFECT OF THE HORIZON LIGHT, HIGHLIGHTING THE OVERALL SENSE OF SPACE.
CONTACT
E. HELLO@SOCREATIVE.WORK
E. HELLO@SOCREATIVE.WORK
ROOM 302
RENMEI BUILDING NO.33
LANE 672
CHANGLE RD
JING’AN DISTRICT
SHANGHAI
SOCIAL
︎︎︎ INSTAGRAM
︎︎︎ INSTAGRAM
︎︎︎ WECHAT
︎︎︎ XIAOHONGSHU
