LOVE IN A
FALLEN CITY

CAMPAIGN
YEAR:2022
PLACING ITSELF IN AN UNREAL IMAGINATION, IT IS BEATEN ASHORE WITH THE WAVES, LEAVING A CLEAR TRACE AFTER RECEDING.


THE HEADLINE FONT USES THE DECORATIVE FONTS OF THE REIGN OF THE REPUBLIC OF CHINA. AMONG VARIOUS DECORATIVE FONTS, IT IS DECIDED TO CHOOSE A DECORATIVE FONT THAT FAVORS THE FIELD OF ART AND LITERATURE AND PUBLISHING, AND IS DOMINATED BY THE LITERATI TEMPERAMENT. THE SERIF DESIGN IS A SMALL AND SHARP STARTING POINT, FOLLOWED BY A SUCCESSFUL ENDING, ALLUDING TO THE RELATIONSHIP BETWEEN BAI LIUSU AND FAN LIUYUAN, WHICH STARTS WITH A SHARP POINT BUT ENDS WITH A HAPPY ENDING.



THE POSTER DESIGN PRESENTS AN INTRIGUING STAGE PLAY TONE WITH KEY ELEMENTS AS WELL AS MIRROR IMAGE VISUALS.


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