LADY PENGUIN
BRANDING
IDENTITY DESIGN
IDENTITY DESIGN
YEAR:2022
THE BRANDING SYSTEM UPGRADE WE DID FOR LADY PENGUIN INCLUDES LOGO AND ICON DESIGN AS WELL AS AN OVERALL VISUAL SOLUTION FOR THE BRAND'S ENTIRE PLATFORM.
BASED ON THE ORIGINAL LOGO DESIGN OF LADY PENGUIN, WE SPLIT THE BRAND ICON AND FONT DESIGN, NO LONGER NEED TO BIND TO USE, THE OVERALL MORE FLEXIBLE AND VERSATILE. IN ORDER TO CONTINUE THE GENES OF THE ORIGINAL LOGO, I.E. THE DESIGN OF A CURVED HORIZONTAL LINE ABOVE THE CAPITAL P LETTER, WE CHOSE THE COCKED PENGUIN AS THE INSPIRATION FOR THE FONT DESIGN WITHIN THE LARGE CATEGORY OF PENGUINS. THE TOP OF THE THREE CHINESE CHARACTERS OF LADY PENGUIN HAS AN OBVIOUS CURVATURE, WHICH BECOMES A HIGHLIGHT OF THE LOGO DESIGN, ENHANCING THE MEMORY AND PRESENTING A LIVELY AND RELAXED TEMPERAMENT, WHILE SUBTRACTING THE SERIF DESIGN FROM THE ORIGINAL FONT, MAKING THE SKELETON MORE CONCISE AND YOUNG. CHINESE AND ENGLISH CAN BE USED FLEXIBLY WITH NO DEAD FRAME
FOR THE BRAND ICON, WE CHOSE THE MOST FAMILIAR PENGUIN IMAGE, BUT ADDED A UNIQUE GENE BELONGING TO DRUNKEN GOOSE, A PENGUIN WITH ITS EYES CLOSED AND A GLASS OF WINE! AT THE SAME TIME, WE BROKE THE TRADITIONAL PERCEPTION OF THE BRAND IMAGE AND DESIGNED A SERIES OF PENGUINS WITH DIFFERENT POSTURES AND PERSONALITIES ON THE BASIS OF THE MAIN ICON.
AS FOR THE BRAND COLOR, BASED ON THE ORIGINAL BURGUNDY COLOR, WE ADJUSTED THE HUE TO BE MORE VIVID AND VIBRANT, WHILE MATCHING THE ORANGE AND LIGHT FLESH COLOR OF THE SAME SERIES, AS VERSATILE AS THE WINE ITSELF.
CONTACT
E. HELLO@SOCREATIVE.WORK
E. HELLO@SOCREATIVE.WORK
ROOM 302
RENMEI BUILDING NO.33
LANE 672
CHANGLE RD
JING’AN DISTRICT
SHANGHAI
SOCIAL
︎︎︎ INSTAGRAM
︎︎︎ INSTAGRAM
︎︎︎ WECHAT
︎︎︎ XIAOHONGSHU
