HIBANG!
BRANDING
IDENTITY DESIGN
IDENTITY DESIGN
YEAR:2021
HIBANG! IS A PREMIXED COCKTAIL BRAND THAT SPECIALISES IN HIGHBALL THAT COMES IN FOUR DIFFERENT FLAVOURS.
INSPIRED BY JAPANESE MANGA SINCE HIGHBALL IS A POPULAR COCKTAIL IN JAPAN, WE DECIDED TO TILT THE BASIC LOGO TO AN UPWARD TONE, EMPHASISING THE RHYTHM BETWEEN HI AND BANG WHILE BRINGING THE RELAXED FEELING OF A SPARKLING COCKTAIL. SIMPLY PUT, WE THINK STRONG AND DIRECT WITH A SENSE OF HUMOUR IS THE BEST WAY TO PRESENT A LOGO THAT COMES WITH SOUND EFFECTS ITSELF.
![](https://freight.cargo.site/t/original/i/f49e4f9cc957c907e481b8933bb72c085e1fb21ed5b24cdb0fe1c23af681e511/Hibang_01.jpg)
![](https://freight.cargo.site/t/original/i/1aa15a734e9cd6280302472dacc413a1555e614c15f5f55c93f2b1a864f9bd3a/Hibang_06.jpg)
![](https://freight.cargo.site/t/original/i/4326a734201be08cb94f831e4b2a06edf4b8aa20d8979295f1ae72a187fdc5b0/Hibang_05.jpg)
IN ADDITION, THE INDIVIDUAL LETTERS ARE REGULATED ON THE SAME LEVEL SO THE LOGOTYPE HAS A STABLE VISUAL BASIS BUT STILL PRESENTS A SENSE OF DYNAMIC FEELING WITH THE STRONG TONE OF THE MANGA INFUSION, AND THE ICON IS EMBODIED WITH THE SIMPLE HAND GESTURE OF BANG!.
![](https://freight.cargo.site/t/original/i/d7f7f6a853d8213e44e31faa5f12e62ea5ff54efa981fa623d874fb36d50e5f4/06_HIBANG_2.jpg)
![](https://freight.cargo.site/t/original/i/6c23efdb049ccd485e0ae6656eedad41df5a1636359dd479bbc8e6c811aaeead/Hibang_02.jpg)
![](https://freight.cargo.site/t/original/i/72119f2f5e7116a84a432bc479e7703c8d21af1f58579369a28915fed3118e1e/Hibang_04.jpg)
ON TOP OF IT, WE ALSO USE A HUMOROUS WAY TO PRESENT HIBANG!’S PACKAGING. WITH THE HAND BEING A MAIN ELEMENT OF THE LOGO, WE CONTINUE USING DIFFERENT HAND GESTURES IN COMBINATION WITH SUITABLE COLOURS TO IDENTIFY THE FLAVOURS, HOPING TO FIND A RELAXATION EXIT OF EVERYONE’S BUSY LIFE.
![](https://freight.cargo.site/t/original/i/68869b15f4d7035d9b7d4825c48e4035459435dad53110c10cdaeb175ba24e61/Hibang_03.jpg)