HIBANG!
BRANDING
IDENTITY DESIGN
IDENTITY DESIGN
YEAR:2021
HIBANG! IS A PREMIXED COCKTAIL BRAND THAT SPECIALISES IN HIGHBALL THAT COMES IN FOUR DIFFERENT FLAVOURS.
INSPIRED BY JAPANESE MANGA SINCE HIGHBALL IS A POPULAR COCKTAIL IN JAPAN, WE DECIDED TO TILT THE BASIC LOGO TO AN UPWARD TONE, EMPHASISING THE RHYTHM BETWEEN HI AND BANG WHILE BRINGING THE RELAXED FEELING OF A SPARKLING COCKTAIL. SIMPLY PUT, WE THINK STRONG AND DIRECT WITH A SENSE OF HUMOUR IS THE BEST WAY TO PRESENT A LOGO THAT COMES WITH SOUND EFFECTS ITSELF.
IN ADDITION, THE INDIVIDUAL LETTERS ARE REGULATED ON THE SAME LEVEL SO THE LOGOTYPE HAS A STABLE VISUAL BASIS BUT STILL PRESENTS A SENSE OF DYNAMIC FEELING WITH THE STRONG TONE OF THE MANGA INFUSION, AND THE ICON IS EMBODIED WITH THE SIMPLE HAND GESTURE OF BANG!.
ON TOP OF IT, WE ALSO USE A HUMOROUS WAY TO PRESENT HIBANG!’S PACKAGING. WITH THE HAND BEING A MAIN ELEMENT OF THE LOGO, WE CONTINUE USING DIFFERENT HAND GESTURES IN COMBINATION WITH SUITABLE COLOURS TO IDENTIFY THE FLAVOURS, HOPING TO FIND A RELAXATION EXIT OF EVERYONE’S BUSY LIFE.
CONTACT
E. HELLO@SOCREATIVE.WORK
E. HELLO@SOCREATIVE.WORK
ROOM 302
RENMEI BUILDING NO.33
LANE 672
CHANGLE RD
JING’AN DISTRICT
SHANGHAI
SOCIAL
︎︎︎ INSTAGRAM
︎︎︎ INSTAGRAM
︎︎︎ WECHAT
︎︎︎ XIAOHONGSHU
