GONGFU TEA
BRANDING
IDENTITY DESIGN
IDENTITY DESIGN
YEAR:2022
STARTING WITH A CUP OF TEA AND ENDING WITH A CIRCLE
THE LOGO AND PACKAGING SYSTEM DESIGNED AND PRODUCED FOR GONGFUTEABAG IS INSPIRED BY THE KUNGFU TEA CUPS WITH THE CHARACTERISTICS OF CHAOSHAN, THUS DESIGNING THE WESTERN CHARACTER XIA AND THE DIGITAL SYSTEM.
THE PACKAGING IS SIMPLE AND CLEAN, WITH THE SAME STEADY AND PRECISE FORCE AS KUNGFU TEA, INDICATING THE LATITUDE AND ALTITUDE OF EACH TEA LEAF, AS WELL AS THE WATER TEMPERATURE AND TIME NEEDED FOR BREWING. ON TOP OF THAT, EACH TEA IS GIVEN ITS OWN COLOR SPECTRUM, WHICH IS EASY TO UNDERSTAND AND COLORFUL.
CONTACT
E. HELLO@SOCREATIVE.WORK
E. HELLO@SOCREATIVE.WORK
ROOM 302
RENMEI BUILDING NO.33
LANE 672
CHANGLE RD
JING’AN DISTRICT
SHANGHAI
SOCIAL
︎︎︎ INSTAGRAM
︎︎︎ INSTAGRAM
︎︎︎ WECHAT
︎︎︎ XIAOHONGSHU
