FLAVOR CODE
BRANDING
IDENTITY DESIGN
IDENTITY DESIGN
YEAR:2022
A CUP OF FLAVOR CODE THAT CAN BE BREWED AND DRUNK
COFFEE BEANS FROM DIFFERENT ORIGINS, AFTER ROASTING AND GRINDING, ARE COMBINED INTO A CUP OF FLAVOR CODE; IT IS A DAILY NECESSITY FOR SOCIAL ANIMAL PEOPLE TO REFRESH AND WAKE UP THEIR BRAINS, AND ALSO A RELAXING 10 MINUTES OF LEISURE IN THE MIDST OF BUSY.
THE HAND HOLDING THE COFFEE CUP EVOLVES INTO THE "A" LETTER DESIGN IN THE LOGO, AND THE OVERALL WESTERN DESIGN IS SIMPLE AND POWERFUL, JUST LIKE BLACK COFFEE WITHOUT MUCH EMBELLISHMENT.
THE BRAND PACKAGING ALSO INTRODUCES A "CODE SENSE", <C+/> STANDS FOR SPECIALTY TEA COFFEE, WHILE <C+> IS PURE BLACK COFFEE, WITH FROZEN POWDER AND COLD BREW LIQUID. TWO CHOICES; WITH THE PURE BLACK AND WHITE COLOR SCHEME, THE OVERALL BRAND SPIRIT IS PURE AND EASY TO UNDERSTAND.
THE PERIPHERAL EXTENSIONS ENHANCE THE OVERALL PRODUCT'S ARCHIVAL FEEL AND CONTINUE TO DEEPEN THE BRAND QUALITY OF "CODE FILE"; LET "BUG" ITSELF BECOME A HAPPY ACCIDENT.
CONTACT
E. HELLO@SOCREATIVE.WORK
E. HELLO@SOCREATIVE.WORK
ROOM 302
RENMEI BUILDING NO.33
LANE 672
CHANGLE RD
JING’AN DISTRICT
SHANGHAI
SOCIAL
︎︎︎ INSTAGRAM
︎︎︎ INSTAGRAM
︎︎︎ WECHAT
︎︎︎ XIAOHONGSHU
