BEER GIFT BOX — SO CREATIVE

OUR INSPIRATION COMES FROM TRADITIONAL FIRECRACKERS, SOMETHING ESSENTIAL AND FULL OF FUN MEMORIES FOR EVERY CHILD DURING CHINESE NEW YEAR BUT FORBIDDEN TO USE PRIVATELY NOWADAYS. SETTING OFF FIRECRACKERS TO DRIVE AWAY BAD LUCK AND WELCOME THE NEW YEAR IS A CENTURIES-OLD CHINESE TRADITION, WHICH IS ALSO FUN, LIVELY AND GREAT FOR WELCOMING 2023, AND THE ORDER TO STOP CELEBRATING CHINESE NEW YEAR CAUSED A HUGE DISCUSSION AMONGST THE PEOPLE YEARS AGO, SO WE WANT TO BRING BACK THAT HAPPY MEMORY AGAIN AND BEER ALWAYS HELPS!

THE SHAPE OF THE BEER CAN IS SIMILAR TO THE OLD-FASHIONED DOUBLE-BANG FIRECRACKER IN CHINA AND WE SOUND OF OPENING EACH CAN IS MORE OR LESS LIKE SETTING OFF A FIRECRACKER, PLUS THAT 8 IS SEEN AS THE LUCKIEST NUMBER IN CHINA, SO WE CAME UP WITH 8 CHINESE NAMES THAT SYMBOLISES THE FAVOUR NOTE FOR EACH TYPE OF BEER AS WELL AS THE SHAPE AND STYLE OF DIFFERENT FIRECRACKER, EACH PAIRS WITH AN EXPLOSIVE GRAPHICS FOR THE KEY VISUAL, TOGETHER WE HAVE 8 TYPES OF CRAFT BEER UNDER EIGHT DIFFERENT NAMES ACCORDINGLY AND 8 GRAPHIC SHAPES, THAT IS THE CREATIVE STORY OF THIS 8 CONNECTED WHIPS GIFTPACK.

ON TOP OF THE MAIN VISUAL, THE PACKAGING WE DESIGNED ALSO REFERS TO THE BIGGEST TRADITIONAL FIREWORK BOX, WHICH IS THE MOST EXPECTED FINALE FOR EACH FAMILY WHEN IT COMES TO FIREWORK CELEBRATION. SO YOU CAN BASIC OPEN THIS FIREWORK BOX AND DRINK 8 TYPES OF BEER CONSECUTIVELY FOR THE CHINESE NEW YEAR WHILE GUESSING THE CONNECTION BETWEEN EACH GAME AND THE ACTUAL BEERY TYPE.

THE OTHER HIGHLIGHT OF THIS GIFTPACK IS THE FORTUNE STICKS WITH THE LOOKS OF TEMOCHI HANABI (HANDHELD FIREWORKS), IT IS ALSO A TRADITION TO SHOW YOUR RESPECT TO THE GODS DURING CHINESE NEW YEAR AND PICK A FORTUNE STICKS TO KNOW YOUR LUCK OF THE YEAR AHEAD. WE HAVE COMBINE THIS TRADITION WITH THE LOOKS OF A HANDHELD FIREWORKS TO ADD MORE FUN DURING THE DRINKING CELEBRATION, EACH STICKS HAS A TRADITIONAL CHINESE GREETINGS, ALMOST LIKE A FORTUNE COOKIE, IN THE FOR OF HANDHELD FIREWORKS.

IN ADDITION, PEIPING MACHINE EVEN CHANGED THEIR INTERIOR INTO A TRADITIONAL FIREWORK RETAIL OUTLET TO MATCH THE THEME AND ENHANCE THE CELEBRATION VIBE THIS YEAR!