BASAO
TEABAG
PACKAGING DESIGN
YEAR:2018
AS A NEW TRADITIONAL TEA BRAND THAT EMPHASIZES THE LOCALIZATION OF TEA AND FOCUSES ON THE INTERNATIONALIZATION OF EXPRESSION LANGUAGE, BASAO HOPES TO MAKE YOUNG PEOPLE CARE ABOUT THE FLAVOR OF PURE TEA AND REDEFINE THE TEA CULTURE BELONGING TO YOUNG PEOPLE.
WE HAVE REDESIGNED THE PACKAGING OF BASAO BAGGED TEA SERIES. WHEN YOU OPEN THE BOX, YOU CAN CLEARLY READ THE CORRESPONDING BREWING GUIDELINES IN ENGLISH AND CHINESE FOR DIFFERENT TEAS. THE DESIGN OF FOLDING INTO THE INSIDE OF THE BOX ALSO MAKES THE OVERALL LOOK AND FEEL MORE SIMPLE AND BEAUTIFUL. THE TEA BAGS IN THE INNER BOX ARE ARRANGED IN A FILE STYLE, MAKING EACH BREW A SENSE OF RITUAL.
THE NEW "BREWFOR_" INTERACTIVE AREA ON THE OUTSIDE OF THE PACKAGE GIVES THE PRODUCT MORE POSSIBILITIES FOR INTERPRETATION. AS A GIFT, YOU CAN WRITE A MESSAGE UNDER THE BLANK HORIZONTAL LINE TO MAKE THE GIFT MORE SPECIAL.
CONTACT
E. HELLO@SOCREATIVE.WORK
E. HELLO@SOCREATIVE.WORK
ROOM 302
RENMEI BUILDING NO.33
LANE 672
CHANGLE RD
JING’AN DISTRICT
SHANGHAI
SOCIAL
︎︎︎ INSTAGRAM
︎︎︎ INSTAGRAM
︎︎︎ WECHAT
︎︎︎ XIAOHONGSHU
