BASAO TEA
GIFT BOX
PACKAGING DESIGN
YEAR:2022
BASAO IS A CHINESE TEA SPECIALTY BRAND THAT AIMS TO CAPTURE THE AROMAS AND STRENGTH OF EACH SEASON THAT DIFFERENT TEA FARM HAS TO OFFER.
WHILE BASAO TAKES TRADITIONS VERY SERIOUSLY, THEY ALSO DEDICATE THEMSELVES TO EXPLORE AND INTRODUCE TEA IN A REFRESHING AND VIBRANT WAY.
AS PART OF THEY YEARLY SPECIALS, BASAO COLLABORATED WITH THE FAMOUS JAPANESE PHOTOGRAPHER AND CONTEMPORARY ARTIST ARAKI NOBUYOSHTO TO CREATE A TEA SET BY USING HIS CALLIGRAPHY WORK OF THE WORD "MYSTERY" AND "SILENCE". IN ORDER TO PRESENT THE MEANING OF THESE TWO WORDS, WE DECIDED TO USED BLACK AND LIGHT GREY TO EXPRESS THE PROFOUND IMAGERY OF "MYSTERY" AND THE IMPLICIT BEAUTY OF "SILENCE". THE COMBINATION OF THE ARTIST’S FREE AND ARBITRARY WRITING STYLE BREAKS THE BOUNDARY OF CALLIGRAPHY AND PRESENT A PERFECT BALANCE BETWEEN EXQUISITE AND FREE-SPIRITED.
AS PART OF THEY YEARLY SPECIALS, BASAO COLLABORATED WITH THE FAMOUS JAPANESE PHOTOGRAPHER AND CONTEMPORARY ARTIST ARAKI NOBUYOSHTO TO CREATE A TEA SET BY USING HIS CALLIGRAPHY WORK OF THE WORD "MYSTERY" AND "SILENCE". IN ORDER TO PRESENT THE MEANING OF THESE TWO WORDS, WE DECIDED TO USED BLACK AND LIGHT GREY TO EXPRESS THE PROFOUND IMAGERY OF "MYSTERY" AND THE IMPLICIT BEAUTY OF "SILENCE". THE COMBINATION OF THE ARTIST’S FREE AND ARBITRARY WRITING STYLE BREAKS THE BOUNDARY OF CALLIGRAPHY AND PRESENT A PERFECT BALANCE BETWEEN EXQUISITE AND FREE-SPIRITED.
CONTACT
E. HELLO@SOCREATIVE.WORK
E. HELLO@SOCREATIVE.WORK
ROOM 302
RENMEI BUILDING NO.33
LANE 672
CHANGLE RD
JING’AN DISTRICT
SHANGHAI
SOCIAL
︎︎︎ INSTAGRAM
︎︎︎ INSTAGRAM
︎︎︎ WECHAT
︎︎︎ XIAOHONGSHU
