ADIDAS WUJI
JACKY HEUNG

VIDEO

YEAR:2018

THE ADIDAS WUJI SERIES IS BETTER KNOWN FOR ITS COMBINATION OF CHINESE MARTIAL ARTS AND HI-TECH OF MATERIAL. ADIDAS' WUJI COLLECTION HAS COME THROUGH IN LEAPS AND BOUNDS SINCE ITS CREATION 10 YEARS AGO. THE COLLABORATION BETWEEN INTERNATIONAL ACTION MOVIE STAR, JET LI, AND ADIDAS CHINA, EXPLORES TRADITIONAL CULTURE TO CREATE A UNIQUE PLATFORM FOR SPORTS CULTURE AIMED AT THE YOUNGER GENERATION.

EMBRACING THE EAST-WEST FUSION, THE ADIDAS WUJI COLLECTION HAS SINCE EXPANDED AND UPGRADED THROUGH A NOVEL AND YOUTHFUL REPRESENTATION OF CHINESE MARTIAL ARTS. NOW, JET LI AND RISING MARTIAL ARTS STAR, JACKY HEUNG, HAVE JOINTLY RENEWED THE FAMED COLLECTION. THE CONCEPT BEHIND WUJI IS NOT JUST THE ''PINNACLE OF MARTIAL ARTS". A DEEPER MEANING OF "WU", IS "ENGAGING WITH THE WORLD", WHILE JI ALSO MEANS "WITHOUT LIMIT OR DEFINITION".